UX and UI are two sides of the same coin, but they’re commonly confused. Getting both right is essential to a website’s success. In this guide, we’ll go beyond the buzz and cover the difference between UX and UI and some best practices. Knowing the difference will help you design goal-oriented websites that your clients will love.
Strategic design helps you learn about your clients and their businesses, and solve their problems systematically. The more you’re able to break problems down and communicate them to your clients, the more you’ll be able to sell great ideas that do them justice. The first step is to know what you’re trying to achieve.
Veronica Morrison is a Circle member and freelance SEO Specialist, and provides SEO consulting services to a wide range of businesses and site developers worldwide. In this guide, she shares her insights on an emerging SEO trend, voice technology, which includes services like Amazon’s Alexa and Apple’s Siri.
Knowing whether to charge sales tax for web services can be tricky. We partnered with Quickbooks on this guide to help you decide whether you should collect sales tax from your clients.*
It’s never been more important to stand out in an inbox. Good emails attract clients, develop trust, and foster collaborative working relationships. These guidelines can help you communicate in a way that keeps your clients and your projects moving forward. Pair these tips with the Squarespace Email Campaigns suite of email marketing and analytics tools for maximum impact.
If you need to contact Squarespace on behalf of a client, keep these tips in mind. Following some best practices will help Customer Care answer your questions quickly and efficiently.
You offer your clients expertise beyond design and development. Your designs capture attention for your clients, but copy keeps and converts their site visitors. This guide offers tips for creating effective product descriptions. As always, feel free to use this guide as a jumping-off point for your own client resources.
Puno is a multi-disciplinary creative based in Los Angeles, California. She gave up working in UX for major brands and embraced the freedom of freelance web design. In this video, she talks about how she used Squarespace to grow her web design practice, earn “mad referrals,” and take home six figures in 2017, all while founding ilovecreatives and PeopleMap.
It's a new year and, not only does this spell exciting new horizons for your career, there are also new tax rules at play thanks to 2018 tax reform. While the Tax Cuts and Jobs Act set forth the biggest changes to the tax code in over 30 years, there are still numerous deductions available that freelance designers and developers have historically overlooked.*
Designers generally earn more for building an online store than building a personal website or portfolio. That’s because online stores have some added complexity. To simplify the process, here’s a checklist with the essential steps to creating an online store.
Timeless principles like simplicity and minimalism influenced a lot of great design in 2018, while trends like brutalism and custom illustration gained traction. In 2019, these new sensibilities will evolve from aesthetics to full-fledged styles. The maturation of these trends, combined with Google’s new ranking standards, will see web design defined by two major themes: speed and humanity.
Squarespace Commerce is a powerful way for you and your clients to sell physical products, digital products, services, and more. In this guide, you’ll see how different Circle members use Commerce to help their clients’ and their own businesses grow.
In this guide you’ll learn how to help clients grow their businesses, how to find your next Commerce client, why Circle members earn more on e-commerce sites, and how to choose a Commerce plan and template.
One of the biggest hurdles to building a successful business is defining your pricing strategy. Consider these topics when setting your prices.
An About page may seem like the final touch on your website, but there are plenty of reasons to prioritize the message and look of this defining page.
This guide offers some professional shortcuts and insider tips to building beautiful websites on Squarespace.
Tom Locke is the founder of UK Squarespace design studio Noughts & Ones and has been building Squarespace websites for over five years. His approach to client management is built on working with clients, not for them. In this Q&A, Tom covers his best practices for holistic client management, from pitching and onboarding to building and handoff.
This guide consolidates key information about Squarespace templates, including terminology, comparison charts, and selection tips so you can do your best work on Squarespace.
Circle members use Squarespace as the go-to web publishing tool for their clients. Meet a few, and hear why Squarespace is the best platform for them.