Squarespace Email Campaigns — Squarespace Circle: Build your web design business

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Thursday, July 12, 2018

Squarespace Email Campaigns

Meet Squarespace Email Campaigns, a tool to improve engagement with your clients’ websites through beautifully branded email layouts. To help you become an Email Campaigns expert, we put together this exclusive guide with all the essentials.


“When I first heard about Campaigns, I was really excited about the possibility of emails that look like Squarespace sites.”

— Erin Michaela, EM Workshop


Product Profile

Squarespace Email Campaigns comes with a bank of useful features. Here’s a breakdown of our favorites


You and your clients can populate emails with existing site content such as products, blog posts, and social icons, saving time and reducing the chance for errors. Send yourself a test email for even more confidence in the campaign.


Email Campaigns applies decisions that you or your clients have made in their Squarespace website design. This means that emails sent through Email Campaigns maintain visual consistency across the brand. Check out this guide for tips on styling an email campaign even further.



Email Campaigns offers insights that pair with your overall website and Commerce analytics in Squarespace. Now you and your clients get an aerial view of the full conversion funnel.



The customizable layouts in Email Campaigns empower your clients to create emails in minutes. Layouts range from thank yous to product launches.



Creating and managing mailing lists using the Newsletter Block, Promotional Pop-Ups, and Cover Pages. You can also import your clients’ existing lists with a .csv file.


View sent emails, drafts, mailing lists, and sender profiles in one convenient place on the Email Campaigns Dashboard.


Mobile is now the preferred platform for reading emails. That’s why we make sure all of the communication sent through Email Campaigns is fully responsive and optimized for mobile.



Sender Profiles let you customize who emails appear from in a subscriber’s inbox, adding a personal touch. This can be your client, their team members, their business name, or any combination of senders. When setting up Email Campaigns for clients, help them optimize their emails by asking if their contacts will know them by their name or brand identity.


Access Email Campaigns under Marketing, which is now in the Home Menu. For help getting started, check out this guide.  


Potential Customers

Whether your client runs a personal website or an online store, Email Campaigns can enrich their marketing and brand strategy. Easily add it to any Squarespace subscription; it’s free to draft a campaign and build a mailing list, and clients won’t be charged until they’re ready to send.



New prospects might already have an email or newsletter platform, but if they’re building or updating a website, they’re likely optimizing other parts of their online presence. As part of Squarespace’s all-in-one solution, Email Campaigns makes this process easier by pairing with the new website you make them.


Some of your existing clients likely use a third party for email marketing. You can simplify their lives and upgrade their marketing strategy by offering them this holistic approach to email, content management, and analytics. We’ve also teamed up with G Suite by Google to offer custom email addresses. This means your clients can get a custom email address and send marketing emails all through Squarespace without having to fuss with other providers.

At the end of a website build, clients might ask “what next?” You can help them drive traffic to their new website and even to your own portfolio by helping your client draft a beautiful and compelling announcement with Email Campaigns.


Email Template

Here’s a sample email to a client about Squarespace Campaigns. Feel free to use it as a template for your own outreach by customizing the greeting, inserting names, and adding details about your practice.

Subject Line:
Upgrade Your Emails with {your practice’s name} and Squarespace Campaigns

Preview Text: 
Simple, beautiful email campaigns to match your website

Hey, {Client Name}!

As a Squarespace Circle member, I get alerted about brand new features and products. I just found out about a new one that made me think of you! Here are some details I think you’ll like.

Campaigns is a new email marketing tool that integrates with your website content, design, and analytics. It’s a simple, beautiful way to stay in touch with your audience without needing any third-party software.

With Squarespace Email Campaigns you get:

  • Design-focused email layouts that apply your website branding Simplicity and speed, making it easy to launch impactful emails in minutes
  • Content integrations that help you pull directly from your site, saving time and avoiding mistakes
  • Fully responsive email layouts that are optimized for mobile
  • Analytics that pair with your website and Commerce data so you have a holistic view of your conversion funnel

Let’s connect this week to talk about this email solution!

{Your name}

{Your phone number}
{Your email address}


Want more?

For information about pricinggetting started, and FAQ, visit these Squarespace Help Guides or join the peer discussion in the Circle forum.

Written by Erin Petree

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