Squarespace Marketplace Part 2: Setting up your profile and portfolio — Squarespace Circle: Build your web design business

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Marketplace guides

Friday, July 5, 2019

Squarespace Marketplace Part 2: Setting up your profile and portfolio

Your portfolio is key to getting hired through the Marketplace.

Your projects, titles, descriptions, and tags all contribute to how your profile surfaces to clients in need. Your profile and portfolio are also featured on the Squarespace Marketplace homepage. As your profile will be showcased alongside other Experts, make sure you’re making a great first impression by following the guidelines below.

Avatar

Clients respond well to a professional headshot that helps them build an immediate connection with you. Try a photo that shows your individual style and personality, and uses natural light. If a headshot isn’t a good fit for your brand, a high-res logo or illustrated portrait works too.

Banner

Your banner adds a bit of your brand aesthetic to your 99designs profile page. Keep it simple and uncluttered. Here’s a great example from the Beauty Shop.

Portfolio

Use your portfolio to curate your best work, the industries you shine in, and your design sensibilities. In the directory, your first three projects will appear via scroll in your profile thumbnail, so order your projects with that in mind. Also, group visually similar projects together so it feels cohesive. 

Projects

Typically with creative marketplaces, once you complete a project through the system, you’re able to add it to your portfolio. To showcase the work you’ve done outside of Marketplace, new Experts are able to upload up to 12 external projects to your portfolio. While the minimum to show up in search results is 3, uploading the full 12 projects will drastically improve your ranking. 

Project upload checklist:

  • Project Title: Ensure your titles are descriptive and professional, like “Jenny’s Floral Design.” Please don’t use “Squarespace” or “Website” in the title since prospects will already understand your expertise in these areas — we’re updating the 99designs help article to match this guidance.

  • Description: An effective description explains your thought process behind the website and how you resolved your client’s request.

  • Project Images:

    • Clients want to see your past websites, so use full-bleed website photos that take up the whole 1x1 thumbnail. 

    • Please don’t use device mockups. The best practice is to show the homepage in the thumbnail (the recommended aspect ratio is 10:7 or 1000 x 700px.), then upload a full scroll as the next image. Try Nimbus Capture to take full-scroll screenshots — it’s easy, but you do have to disable parallax while you take the shot. 

    • If the dimensions don’t work, color blocks look nice behind the screenshot. Whatever you choose, be consistent throughout your portfolio.

    • You’ll have to delete the whole entry to upload a new photo. 99designs knows about this issue, and is working on a fix. However, you can update tags, description, title, thumbnail crop, and display order without having to delete the entry.

  • Tags: Tagging is key to making your work discoverable to clients. Add tags that accurately reflect the work you did for each project. At the minimum, make sure each project has:

    • ‘Squarespace’ tag (check your spelling!)

    • Industry tag (this should be what the client selected when they created their project brief, but double-check).

    • Any other services you provided on the site (SEO, copywriting, brand design, email marketing, etc.)

 
Written by Erin Petree

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